“This technology means advertisers are able to get visual messages to consumers they weren’t able to before,” says Global Radio’s Robin Pembrooke. (Global Radio is a supporter of RadioDNS, and was the first to offer RadioVIS visuals).
There’s more on this story at the UK’s version of Media Week.
“RadioDNS attribue à toutes les stations FM, DAB, DAB+, T-DMB ou DRM une adresse DNS unique permettant aux récepteurs ou téléphones portables équipés de la FM et connectés à Internet de les identifier et d’aller chercher sur leur site web, des données associées.”
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Following on from Thursday’s launch of the PURE Sensia, the first radio to incorporate RadioDNS technologies, we were able to talk to Colin Crawford, Head of Marketing at PURE, about why they chose to incorporate RadioVIS in the Sensia.
Colin said:
Sensia is unique in having a 5.7” 640 x 480 touch screen, and making full use of visuals from radio is a key part of making the product so engaging, particularly for a younger audience. We chose to incorporate RadioVIS because it provides massive flexibility and is relatively straightforward to implement for us and for radio stations, as demonstrated by the fact that we are already seeing RadioVIS slideshow in the UK from Capital, Heart, LBC, Fun Kids, Absolute Radio, Planet Rock, NME, Passion for the Planet and many others, and we are getting expressions of interest from broadcasters in many other countries.
Feedback from broadcasters has been equally positive, with some reporting deployment times for RadioVIS of less than 8 working hours.
A number of third party providers are producing RadioVIS services on behalf of broadcasters, using the ability of RadioDNS to forward requests to a third party to handle (after the broadcaster has given permission).
The project expects to see more broadcasters launch RadioDNS based applications, and more manufacturers supporting the technology in devices, in the coming months.
The RadioDNS project is very pleased to announce that the PURE Sensia, a connected digital radio launched today, is the first radio device to incorporate RadioVIS technology, based on the RadioDNS framework.
The Sensia is able to show IP delivered visual services from many DAB radio stations, including Heart, Galaxy, 95.8 Capital FM and all of Global Radio’s other brands, and national services Absolute Radio, Fun Kids and Traffic Radio
Developers at PURE worked from draft RadioDNS and RadioVIS specifications, and have also contributed to developer discussions.
RadioDNS and RadioVIS is already used by Global Radio in their iPhone and Symbian mobile phone applications, and prototype clients have been developed by the BBC and Global Radio.
As RadioDNS and its associated applications are open specifications, any manufacturer can incorporate the technology in their device, and any broadcaster can provide services. The unique RadioDNS lookup system allows devices to locate broadcaster services automatically, and without any user intervention.
RadioDNS is a community project, with supporters from across the world. The project website is at http://radiodns.org
(This is a copy of mail sent on 15-September to the RadioDNS Announcement Mailing List)
Dear RadioDNS Supporter,
I promised you that we would make an announcement today about our RadioDNS Steering Team. I also explained that we’ve been taking experienced advice on how to best undertake this task, to ensure that all the stakeholders are informed and confident that the organisation is properly representative.
In recent weeks, the profile and interest in RadioDNS has grown significantly, and more people have come to us asking about how they can get involved, and use the service. We have also become aware that RadioDNS has been adopted by manufacturers in commercial products.
For these reasons, and having taken advice, we need to change the process and timings for formalising RadioDNS.
STANDARDS
As a result of RadioDNS technology being incorporated in devices, we will be publishing the RadioDNS specification and the RadioVIS specification imminently. These published specifications are based on the drafts that have been in circulation for some time, and there are virtually no changes from the drafts you have already seen.
This is to allow all broadcasters and manufacturers the opportunity to implement services and support for RadioVIS against a published specification, rather than a draft specification.
As part of the process of publishing these specifications, we have contacted all the documented contributors, and established that there are no IPR claims in respect of those contributions, although the usual disclaimer applies (and is reproduced in the specification documents) that we have not carried out any IPR searches, and there
may be IPR in existence from other parties.
FORMALISATION
We want the process of forming RadioDNS to be as transparent and fair as possible. To achieve this, we’re going to adopt a two-stage process towards appointing a Steering Team.
We are going to call a General Meeting of all the interested parties of RadioDNS, including the supporters. This will be a real-world meeting, but also accessible via a web-conference / telephone conference. The likely venue is Geneva, Switzerland.
That meeting will work by consensus and appoint a team of people to draft the statutes. We will recommend that those people who have already put their names forward for the Steering Team put their names forward for that Statutes Drafting team.
The Statutes Drafting team (who will have access to advice) will bring their work back to the General Meeting for ratification.
The Statutes will specify a process for electing the Steering Committee, and this will be the process followed to elect the first Steering Committee, who will complete a full term. Their first actions will be to create the trust model for RadioDNS, determine how the service is to be provided in an ongoing basis, and how it will be promoted.
Our expectation is that this process will be complete by the end of the year.
NEXT STEPS
We will circulate the proposed date for the meeting as soon as possible,
Nick Piggott
RadioDNS Project
A number of prominent and forward-thinking U.K. broadcasters have been at work on a proposal for standardizing how to access radio services’ program-associated online resources, and the proposal is now seeing wider promulgation – writes Skip Pizzi in Radio World online, describing the core RadioDNS specification as ‘elegant and comprehensive’. Read the article in full