There’s no doubt about it. Listening to streaming radio services via mobile phones is becoming more and more popular.
33% of US smartphone owners – a third – have a app from a broadcast radio brand on their phones. For UK smartphone owners, that figure’s 48% – nearly one in two. (1)
That listening represents a lot of bandwidth to stream over mobile phone networks. In fact, French research shows that listening to streaming radio over 3G could account for 7.8% of all mobile data use by 2019
RadioDNS connects broadcast radio to the internet, in ways that can significantly reduce the load on cellular networks, increase functionality to the mobile user, and increase battery life on the device.
RadioDNS can enable technologies that intelligently switch listeners away from IP and over to broadcast radio using the radio tuner inside a cell phone. If the radio signal falls out of range, a listener can be reconnected to the IP stream.
RadioDNS can enable visual accompaniment to broadcast radio, adding value to the listener. It can enable purchase of songs, feed back to commercial advertisers, or increase usage of news portals to discover the detail behind the headlines. It can hold the listener’s eyes as well as their ears.
And because FM radio uses considerably less battery power inside the mobile device, users can make more calls and send more texts before the battery dies, increasing ARPU and customer satisfaction.
By connecting broadcast radio to the internet, RadioDNS is ideal technology to use in mobile phones and other internet connected devices. The technology is free to use, and requires no additional setup by the consumer; it just needs low-level access to the FM, HD or DAB-family tuner chip inside the device.
1: Vision Critical / RAIN Radio Futures 2010 Report. Includes iPhone Touch users.