My colleague Nick Piggott has been speaking about RadioTAG in Scandinavia. He writes:
James and I covered a bunch of subjects and projects that have come out of radio in the UK – things that we believe are innovative for listeners and advertisers*, and demonstrate how radio can use technology sympathetically to really improve the experience without undermining the core attributes that radio is loved for. So we talked about mi-XFM, RadioPop, Tagging, Visualisation, EPG, Text Information, Olinda – all useful milestones in the timeline of radio’s development.
What we both wanted to emphasise is that not only is it possible for public service and commercial radio companies to collaborate, it’s essential for the future development of radio. Individual companies alone can’t influence the direction of technology (not even the BBC), and consumer electronic companies need to see European sized markets to start integrating radio cleverly into devices. So I hope that what we showed was the practical benefits of Agree on Technology, Compete on Content.
Read his full blog entry