HbbTV and RadioDNS working together to enable hybrid TV

Our mission is to promote and enable hybrid radio by using DNS to seamlessly join together broadcast radio and IP. We use IP to deliver enhanced content and functionality for broadcast radio. That mission is very similar to that of the HbbTV (Hybrid Broadcast Broadband TV) Association.

We’ve been working with them to add DNS discovery of IP applications for TV, and we’re pleased to announce that we’re now going to be doing for TV what we’ve been successfully doing for radio – operating DNS lookup servers.

All the details are in this release from HbbTV. We’ll continue to offer exactly the same high-quality reliable service for radio stations, but alongside that we’ll be offering the same for TV.

It’s a really exciting development for RadioDNS, and it’s great that our strategy of using DNS to link broadcast and IP is being adopted by the TV industry.