Reflects growing interest from automotive in adopting open standards for hybrid radio in the car
I’m very pleased to be able to announce today that alongside our existing automotive and broadcasting sector members from across the entire broadcast radio sector in the US, Europe and Asia-Pacific, the BMW Group has joined the project.
We think RadioDNS is very valuable in the connected car, where the existing integrated radio receiver can be enhanced by including additional functionality such as visuals, programme information, bookmarking, on-demand audio, and voice control information drawn directly from broadcasters over the Internet. As our technology standards are published by ETSI, manufacturers are reassured that they’re durable and will be available to broadcasters globally to use for free.
We’re already the EBU’s recommended standard for hybrid radio in Europe, and the NAB (National Association of Broadcasters, Washington D.C.) represents its members in the United States in the RadioDNS Project.
I’m really pleased to welcome the BMW Group to the project, as they bring expertise and insight into how we can create a compelling radio experience in the car using hybrid radio techniques. Listeners will benefit automatically from enhanced radio using their integrated car radio without having to use a smartphone or download an app.