Tag makes broadcast radio interactive. Listeners can capture a moment of interest, and come back to it later – on their phone, tablet or PC.

Tag is simple but very powerful, closely aligned with the ambient nature of radio. By pressing the Tag button, listeners can bookmark a piece of content on your station, and then interact later on their phone, tablet or desktop.

It’s got many uses. You can use it to measure levels of engagement and interaction, enable e-commerce and connect listeners to advertisers, it can give more information on news stories, and even allow for A-B copy testing so you can maximise the efficiency of communication. When it’s combined with a logged-on listener, you can build a detailed and valuable picture of each individual listener’s habits and interests.

Tag is currently in development in our Technical Group

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