RadioDNS Hybrid radio seamlessly combines the strengths of broadcast radio and the Internet.
Your broadcast signal continues to carry audio but with a connection back to your radio station you can provide more data and interactivity to enhance the listening experience.
Why RadioDNS Hybrid Radio?
Hybrid radio creates an experience of radio that’s better than using broadcast or streaming alone.
Broadcast radio has many advantages – technical, commercial and regulatory.
- Fixed transmission costs make it very cost-effective for serving large audiences
- Music royalties are often lower for broadcast services
- Broadcast spectrum is protected and regulated to ensure good quality of coverage
- The broadcast ‘dial’ is less competitive and harder for new entrants than Internet streaming
- There are no gatekeepers controlling listeners’ access to your station
Broadcast is well suited for the mass-market ubiquity of radio.
IP has benefits and risks
- Deliver a wide variety of additional data and content to the listener
- Opportunities to provide targeted content and interactivity
- Presents radio with a better user interface
- Reliability and scalablity for live streaming audio is difficult
- It’s hard to influence the quality and breadth of coverage
- Gatekeepers and net neutrality issues have risks
RadioDNS Hybrid Radio combines the attributes of both technologies, increasing the function and value of your broadcast signal.
And of course, it’s backwards compatible. Listeners that don’t have hybrid radio receivers keep getting the radio station exactly the way they do now.
What can RadioDNS Hybrid Radio do?
Take a look at all the new features you can add to broadcast radio:
- Station and Programme Information (Station Logos) – helping listeners find what they want
- Rich visual content and dynamic metadata – telling listeners what they’re listening to
- Service following – keeping listeners to the station they want
- On-demand audio – offering your listeners alternatives to live radio listening
- Analytics
- Targeted audio
Find out more about the features of RadioDNS Hybrid Radio.
Fair Use for Content and Data
Whatever data you make available using our standards remains yours, and you do not lose any rights in it or the control of it. To help people have a common understanding of “fair use”, we’ve provided some standard terms.
Find our more about the Metadata Terms of Use
What does RadioDNS Cost?
RadioDNS is a free and open technology, which means we don’t charge anything for you to use RadioDNS.
Find out more about the costs of RadioDNS Hybrid Radio.
Get Started Here
To add hybrid radio to your radio station you can:
- Implement it yourself – look at our technical docs and support
- Work with a partner organisation to implement RadioDNS for you
We recommend that all stations implement Service and Programme Information, to make sure your station logos, name and description are always accurate. Find out more, and read our four step guide.
You can always contact the Project office if you have more questions